{"id":133,"date":"2017-02-20T18:19:16","date_gmt":"2017-02-20T18:19:16","guid":{"rendered":"https:\/\/oceanwp.org\/simple\/praesent-libro-se-cursus-ante-copy\/"},"modified":"2025-02-12T22:10:20","modified_gmt":"2025-02-12T22:10:20","slug":"litora-torqent-per-conubia","status":"publish","type":"post","link":"https:\/\/properseats.com\/news\/2017\/02\/20\/litora-torqent-per-conubia\/","title":{"rendered":"Taylor Swift and The NFL by Victoria Drum"},"content":{"rendered":"

The Super Bowl is no stranger to drawing in millions of viewers each year, and this year was no different. According to data from\u00a0Nielsen<\/i><\/a>, the final audience for Super Bowl LVIII soared to an average of 123.7 million viewers. However, the latest Super Bowl LVIII saw a noticeable surge in a particular demographic: women.\u00a0<\/span><\/p>\n

While overall viewership experienced a 7.4% increase from the previous year, the female demographic stood out, showcasing growth across various age groups. In particular, women aged 18\u201324 exhibited a 24% surge in year-over-year Super Bowl viewership.<\/p>\n

Meanwhile, girls aged 12\u201317 showed an 11% uptick in viewership. Overall, women accounted for 58.8 million viewers, constituting 47.5% of the total audience \u2013 a record-breaking figure for the Super Bowl.<\/p>\n

One factor attributed to this growth in female viewership is what analysts have termed the \u201cTaylor Swift effect.\u201d The singer\u2019s relationship with Chiefs tight end Travis Kelce garnered significant attention, drawing in \u201cSwifties\u201d to the NFL. While the impact of Swift\u2019s influence may be seen as a temporary spike, there\u2019s no denying the buzz she generated around the sport throughout the season.<\/p>\n

Commissioner Roger Goodell acknowledged Swift\u2019s presence within the NFL sphere, describing it as \u201cnothing but a blessing.\u201d<\/p>\n

With women playing an increasingly pivotal role in driving viewership, broadcasters and advertisers have new opportunities to cater to this wider demographic. This year\u2019s Super Bowl commercial breaks saw a notable influx of health and beauty brands, including newcomers like L\u2019Oreal\u2019s NYX Professional Makeup and e.l.f. Cosmetics. Additionally, Dove marked its return after an 18-year absence with this year\u2019s commercial.<\/p>\n

While Swift\u2019s involvement may have sparked initial interest, the increase in female viewership may indicate a broader trend within the sports industry. Women\u2019s sports have been steadily gaining momentum, emerging as one of the fastest-growing segments in the field. As more attention is directed towards female athletes and competitions, it could indicate female viewership across all sports, including football, would see a corresponding rise.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Super Bowl is no stranger to drawing in millions of viewers each year, and this year was no different. According to data from\u00a0Nielsen, the final audience for Super Bowl LVIII soared to an average of 123.7 million viewers. However, the latest Super Bowl LVIII saw a noticeable surge in a particular demographic: women.\u00a0 While […]<\/p>\n","protected":false},"author":1,"featured_media":1440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":400,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","osh_disable_topbar_sticky":"default","osh_disable_header_sticky":"default","osh_sticky_header_style":"default","osh_sticky_header_effect":"","osh_custom_sticky_logo":0,"osh_custom_retina_sticky_logo":0,"osh_custom_sticky_logo_height":0,"osh_background_color":"","osh_links_color":"","osh_links_hover_color":"","osh_links_active_color":"","osh_links_bg_color":"","osh_links_hover_bg_color":"","osh_links_active_bg_color":"","osh_menu_social_links_color":"","osh_menu_social_hover_links_color":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[45],"tags":[],"class_list":["post-133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","entry","has-media","owp-thumbs-layout-horizontal","owp-btn-big","owp-tabs-layout-vertical","has-no-thumbnails","has-product-nav"],"yoast_head":"\nTaylor Swift and The NFL by Victoria Drum - Proper Seats<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/properseats.com\/news\/2017\/02\/20\/litora-torqent-per-conubia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taylor Swift and The NFL by Victoria Drum - Proper Seats\" \/>\n<meta property=\"og:description\" content=\"The Super Bowl is no stranger to drawing in millions of viewers each year, and this year was no different. 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